marketing and positioning
With over 20 years of marketing and new business experience, I utilise not only this knowledge but the insight I've learned from clients, I can help you to develop tailored marketing plans. Do you understand why your clients use you and choose you? Do you know how you are perceived in the market today? I help businesses to understand this with both workshops and positioning research.
marketing discovery workshop & plan
Inputs
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Analysis of the feedback from your clients – looking at your differentiators, potential tone of voice, an understanding of why your clients love you etc – and how the insight can guide your marketing.
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Review of all of your collateral (marketing or otherwise).
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Consider engagement opportunities with past clients, potential clients and distributers.
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Identification of strengths and weaknesses within your marketing (or future marketing).
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Priorities, goals and vision of the business to help you grow.
Outputs
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A prioritised action plan detailing marketing and business development actions.
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Recommendations for future marketing activities.
I also offer ongoing marketing mentoring to help you stay on track and action your marketing plan.
positioning research
By undertaking a positioning research project I can help you to benchmark your brand brand positioning in the market – today - with insight from clients and a competitor review looking at Market, Service, Product & Price. This can then be used to feed into your strategic thinking on how you want your brand to be positioned in the future.
If you'd like to discuss how I can help with your marketing and positioning please get in touch.