marketing and positioning
With over 20 years of marketing and new business experience, I utilise not only this knowledge but the insight I've learned from clients, I can help you to develop tailored marketing plans. Do you understand why your clients use you and choose you? Do you know how you are perceived in the market today? I help businesses to understand this with both workshops and positioning research.
marketing discovery workshop & plan
Analysis of the feedback from your clients – looking at your differentiators, potential tone of voice, an understanding of why your clients love you etc – and how the insight can guide your marketing.
Review of all of your collateral (marketing or otherwise).
Consider engagement opportunities with past clients, potential clients and distributers.
Identification of strengths and weaknesses within your marketing (or future marketing).
Priorities, goals and vision of the business to help you grow.
A prioritised action plan detailing marketing and business development actions.
Recommendations for future marketing activities.
I also offer ongoing marketing mentoring to help you stay on track and action your marketing plan.
By undertaking a positioning research project I can help you to benchmark your brand brand positioning in the market – today - with insight from clients and a competitor review looking at Market, Service, Product & Price. This can then be used to feed into your strategic thinking on how you want your brand to be positioned in the future.
If you'd like to discuss how I can help with your marketing and positioning please get in touch.