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What if you really knew what your clients thought about you... and what they want?

The Agency–Client Benchmark Report 2025

What agencies think clients want vs. what clients actually want.

Based on in-depth client and agency interviews, this report reveals the surprising gaps between agency assumptions and client reality — and what truly drives long-term, successful relationships.

Would you like a copy?

Share your details below and I’ll send it over!

Packed with honest insights, practical tips, and expert perspectives, it’s designed to help agencies grow through better communication, clearer positioning, and more human connection.

20+ years of experience in building better

human relationships in agencies and beyond.

I can help you to build relationships strategically with your people (from your clients to your teams) in an empathetic and humancentric way. 

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I will help you gain valuable insights that will help you to improve retention, reputation, services breadth and ultimately revenue, whilst ensuring you have happier people in your business. 

Here to help with

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Client & team insight 

Together we plan what you want to learn from your people… then as an impartial listener, I will interview your clients / team to get honest feedback for you. The insight enables us to build stronger relationships whilst using the feedback strategically.

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Pitch and proposal insight

With the insight from your clients I report on how you can improve your business according to what your clients really want, with the aim of turning them into advocates. The insight will feed into your positioning and marketing strategy overall. 

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Marketing and positioning 

By proactively listening we open up, conversations, identify at risk clients and advocates. Improve marketing whilst finding new projects and renewing retainers. Ultimately, we can improve client relationships whilst growing the revenue!

Improve your business
by proactively listening to your people and get invaluable insights to help you be more strategic.

- client & team insight research
- pitch & proposal feedback
- the voice of the client surgery
- client and team advocacy
- marketing & positioning
- business improvements
- get you new business

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A few brilliant clients

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Do you really want to hear what your clients & team think of you... or want? 

If so, give me a call on: +44 (0) 7702 309 493 
Email remeny@brilliantandhuman.com
Happy to connect 

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The Agency-Client Benchmark Report 2025

© 2023 by Brilliant and Human
 

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