Here is a selection of client advocacy stories from interviewing businesses clients. I show how, by listening to and acting on your client's feedback, you can have some amazing results.
A new revenue stream and profits of 40%
Situation: A marketing agency wanted to nurture client relationships and improve.
Result: As a result of ongoing client care interviews, they were able to address issues such as communication and processes, whilst improving their team and services overall. In addition, the clients were asking for more strategic led work, which enabled them to develop a new revenue stream gaining a 40% profit within 12 months.
Dramatic improvement to client satisfaction
Situation: A global L&D business were rapidly losing clients worth millions of pounds.
Result: Our client was over-promising and under-delivering resulting in a lack of client trust. We helped them turn their average customer satisfaction score improve from 22% to 74% in 4 months by speaking to and listening to their clients to get honest feedback and their suggestions for improvement.
Improved positioning and an increase in pricing
Situation: A digital agency was struggling to differentiate themselves from their competitors.
Result: After interviewing their clients, the feedback enabled them to not only identify what was special about them, which helped them with their positioning, tone-of-voice and marketing; but they were also able to offer a new paid for service that promises to take their business to the next level; whilst increasing their prices.
Happy clients have said:
"Remeny can draw on a wealth of experience gained from working in a variety of agency roles. She has a finely-tuned
emotional intelligence which allows her to build new client relationships from scratch, nurturing them patiently and ultimately
turning them into successful, ongoing business relationships." David Curless - Creative Director at M&CX
"Remeny is a real ‘people person’ – warm, human and genuinely interested in you and your professional challenges. This makes her an ideal relationship manager and an asset for any organisation. She is a consistent and approachable brand ambassador for her company
and she builds relationships that persist for years. When I mentioned to a colleague I was writing this recommendation, he replied,
“Oh, she’s great. One of the few consultants that pitches it right - by not pitching”. I couldn’t have put it better myself." Mike McConnell
- Applications Operations Manager - University of Aberdeen